Triumph Stag
A V8 four-seat tourer with Italian lines and a glorious exhaust note.

The story
The Stag began as a Michelotti show car that Triumph liked enough to build. Its own V8 sounded wonderful but overheated if neglected, and that reputation dogged it. Well-sorted cars are much loved today.
Inside
A walnut dash, two small back seats and a padded T-shaped roll bar overhead. Most were sold with both a soft top and a lift-off hard top.
In period colours
Tap a colour to respray the drawing.
James Bond drives a yellow one in Diamonds Are Forever.
On screen
Diamonds Are Forever Film, 1971
Bond borrows a yellow Stag from a smuggler he is impersonating.
Meanwhile, in 1970
The Beatles split up, and eighteen-year-olds voted in a general election for the first time.
Best-selling single of 1970: In the Summertime by Mungo Jerry
Before you buy a 1970s car
- Rust is common in sills, wheel arches, front panels and the bottom of the doors.
- Check the wiring and electrics carefully, as they age badly.
- Many volume-selling cars still have good parts support, but badge-engineered and low-volume models can be harder to source.
General notes, not specific to this model. Check the model's own history before buying.
Rivals of its day
Picked automatically: cars on sale at the same time with similar size, speed and price.
See the real thing
These open in a new tab: the car on Wikimedia Commons, the interior and the badge as Google image searches.
Today's money: the launch price adjusted for inflation to 2026, using the Office for National Statistics price index.