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1968

Morgan 4/4 1600

The longest-running car in the world.

MOG 44G
Morgan 4/4 1600
Photo: Sicnag, CC BY 2.0, via Wikimedia Commons

The story

The name means four wheels and four cylinders, because Morgan had only made three-wheelers before. Engines came and went over the decades, mostly from Ford, but the body, the ash frame and the way it was built barely changed.

Inside

A flat dash, leather seats and side screens that clip on when it rains.

In period colours

Tap a colour to respray the drawing.

Connaught Green
Did you know?

Customers have at times waited years for delivery.

Meanwhile, in 1968

British Leyland was formed, bringing most of the British-owned car industry into one company. Dad's Army began on television.

Best-selling single of 1968: Hey Jude by The Beatles

Buying and running

Before you buy a 1960s car

  • Check the sills, floorpans, wheel arches and the bottom of the doors for rust.
  • Ask for any old MOT certificates, service records and bills.
  • Parts for popular cars are often available from specialists, but trim and body panels can be hard to find.

General notes, not specific to this model. Check the model's own history before buying.

Rivals of its day

Picked automatically: cars on sale at the same time with similar size, speed and price.

MG MGB1962 · 103 mphCompare
MG Midget1961 · 88 mphCompare

See the real thing

These open in a new tab: the car on Wikimedia Commons, the interior and the badge as Google image searches.

Flat out 020406080100120 MPH
100 mph
First built1968 (this version; the first 4/4 appeared in 1936)
Age today58 years since launch
Built atMalvern Link, Worcestershire
On sale1936–2020, with a break for the war
Years in production84 years
Number madeBuilt by hand, a few hundred a year
Kerb weight700 kg (approx.)
Fuel economy35 mpg combined (approx.)
Engine1.6-litre Ford Kent four
Power88 bhp
Top speed100 mph
Speed rankingJoint 127th fastest of 164
0–60 mphNo reliable figure
Price when newAbout £900
In today's moneyAbout £20,500
Designed byH.F.S. Morgan

Today's money: the launch price adjusted for inflation to 2026, using the Office for National Statistics price index.